As sales of electronic content become more significant, publishers without a delivery platform for their eBooks, eChapters, eJournals and eContent in general are forced to rely increasingly on third parties for marketing, sales and delivery. This loss of control over sales creates a dependence which is costly and time consuming.
The lack of a delivery platform also restricts opportunities for business development and growth. The format of written content is diversifying - eBooks are are becoming available in eChapters, eNewsletters and other derivative formats which can be delivered to readers electronically, which is increasing pressure on publishers to provide different methods of publishing electronic content. In order to take advantage of this demand, publishers must develop the appropriate online tools to manage sales and delivery, but this can prove prohibitively costly and time consuming if attempting to undertake the task ‘in-house’.
End users increasingly require eContent in portable formats from streaming to downloads and in styles from eBooks to eChapters (which print does not allow), making it far easier for them to discover, buy and read content.
Harnessing cloud technology, CloudPublish gives publishers access to advanced eBook sales and delivery tools which would otherwise have taken years and significant cost to develop.
CloudPublish means publishers can power their existing website through CloudPublish’s simple API (Application Program Interface) or develop their own sophisticated eContent marketing, sales and fulfilment website complete with bespoke branding. Adopting CloudPublish effectively ends the dependency on third parties for sales and delivery, and hands control over these vital functions back to the publisher.
CloudPublish has been designed to complement, but not to interfere with existing publishing systems. Operationally, this means databases are not replaced, neither are existing eCommerce systems. Publishing workflows are also not disrupted.
The CloudPublish API allows integration at ‘arm’s length’, with no disruption to an existing website. Publishers use their own website (with the coding language used to create it) and simply and easily make connections to the array of CloudPublish tools through our API, with the resultant enhanced website presented in their own preferred way with bespoke branding. Additionally, CloudPublish’s advanced eReader requires no installation on publishers’ servers.
Once integrated CloudPublish allows publishers to market, sell and deliver their eContent to all customer types - individuals and institutions can be directly served by publishers who retain control over the sales process and therefore keep the entire proceeds from sales. Customers will no longer have to be sent to a third party when they request electronic content, allowing publishers to build and maintain close relationships with them.
CloudPublish technology means eContent can be made directly available to customers in formats which print does not allow, opening new avenues for business development. CloudPublish allows publishers to create and securely deliver eBooks, eChapters, eJournals and eContent in general in both streaming with ‘soft DRM’ and download with ‘hard DRM’. CloudPublish eContent management systems make it easier for customers to discover and access content, while providing the flexibility for publishers to offer a comprehensive range of business models which ultimately produce higher revenues than print.
Adopting CloudPublish requires no capital investment in hardware or software, only the cost of website development, a set up fee and a subscription to the service. CloudPublish is the complete, end-to-end and affordable solution for eBook publishers.
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